Socialware Blog

Archive for February, 2010

Content marketing spend increasing, social media #1 product

Content marketing spend increasing, social media #1 product

Junta42 recently released their 2010 Content Marketing Spending Survey.  The report looks at how marketing professionals are using content marketing to fuel their efforts. If you’ve never heard the term “content marketing” it is defined as: “The creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to [...]

Gartner’s social software predictions for 2010 and beyond

Gartner’s social software predictions for 2010 and beyond

Gartner recently released a set of predictions on the use of social software in the enterprise. If you are like most executives you can feel the pressure from your organization to become more social. If you are already a consumer of social applications you will probably be nodding your head in agreement. I won’t analyze [...]

Helping State and Local Government Agencies Get Social

Our very own Chris Richter was recently interviewed on Federal News Radio 1500. The topic was social networking use at state and local government agencies, how to protect the agencies infrastructure and how to ensure compliance with laws, such as the Freedom of Information Act. Some of the questions answered in the interview are: – [...]

Facebook’s ridiculous growth and why you care

Facebook’s ridiculous growth and why you care

Facebook recently turned 6 years old and on their Birthday announced they had reached 400 millions users world wide. When it comes to getting your message out, building brand buzz or engaging a future customer you’ve come to the right place. Just take a look at these stats (and then scroll down for a great [...]

Social Networking: Going Online Without Crossing the Line (Research Magazine Cover Story)

Social Networking: Going Online Without Crossing the Line (Research Magazine Cover Story)

In the March edition of Research Magazine they take a detailed look at the challenges financial advisors face in dealing with social networking sites like Facebook, Twitter and LinkedIn. As they point out “Some have blocked access to networking websites from advisor workstations. At least one broker-dealer requires new hires to delete their LinkedIn profile [...]

New research report on the use of social at work

New research report on the use of social at work

Every day we are flooded with statistics about social media use, companies defining policies, companies blocking access and even companies forcing employees to delete their LinkedIn account.  Well today is no different. Manpower, a world leader in the employment services, released a report that surveyed over 7,700 business in the Asia-Pacific region. Their findings are [...]

Real world advice for independent advisors, an interview with Kristen Luke

Real world advice for independent advisors, an interview with Kristen Luke

Kristen Luke, from Wealth Management Marketing, was gracious enough to spend some time talking through her work with independent investment advisors and financial planners. We specifically discussed social networking, what’s holding her clients back and how they are dealing with SEC and FINRA compliance issues. 1. Tell me a little about your background and Wealth [...]

FINRA Webinar: Compliance Considerations for Social Networking Sites

If you happened to miss it, FINRA hosted the Social Networking Compliance webinar this afternoon.  Here is a summary from their site on what was scheduled to be discussed: “This webinar covers compliance and regulatory considerations when using social networking sites to communicate firm business. With the advent of Facebook, LinkedIn, MySpace and Twitter, business [...]

Straight to the point interview on Blogtalkradio

I had the pleasure of talking with Jeff Majka on Blogtalkradio this afternoon. Jeff is the Director of Marketing and Business Development for Strategic Communications Group, a nationally recognized public relations agency that develops and executes integrated PR and business development strategies for technology companies. He also runs Straight To The Point, a podcast focused [...]