Straight to the point interview on Blogtalkradio

I had the pleasure of talking with Jeff Majka on Blogtalkradio this afternoon. Jeff is the Director of Marketing and Business Development for Strategic Communications Group, a nationally recognized public relations agency that develops and executes integrated PR and business development strategies for technology companies. He also runs Straight To The Point, a podcast focused on “Usable real world intelligence from marketing leaders for marketing leaders.”

You can listen to the recording (about 20 minutes long) by pressing play below.

As part of the podcast I addressed the following:

• A little bit about my past experience (boring but very short)
• What is Socialware? How long has it been around and what is the company’s mission? What is “social middleware” exactly? (getting to the good stuff)
• What sort of challenges did you see at Socialware when you joined the company and how did you go about formulating a marketing strategy to address those challenges?
• As a senior marketing executive, have you started to leverage “social media” into your overall marketing strategy. Can you tell us when and how you started to think about social media as a valuable, legitimate channel of communications?
• What do you see social media developing into? What are the trends you see as social media evolves and is adopted by more and more people?
• Given that your target market is marketing and communications professionals are you seeing people starting to use social media for applications other than influencer relations, such as lead generation or sales cycle support?

I want to thank Jeff again for inviting me to participate. Please have a listen and let me know what you think. Hopefully, I was able to share at least one interesting nugget for the marketing folks out there or those just interested in social media.