Socialware Blog

Archive for March, 2010

Latest Social Networking Tools: GPS and a Helmet

Latest Social Networking Tools: GPS and a Helmet

Explaining business software can often be a challenge. You will typically see descriptions like this: “Our new collaboration cloud is the latest SaaS-based app to enable new levels of engagement, uncovering real-time influencers that gets translated into a listening grid so you can better automate outreach, nurture leads and convert high-value traffic.” While this is [...]

25½ reasons to backup your social activity

25½ reasons to backup your social activity

By now we all know that if you are in a regulated industry you need to archive your social activity. But aside from complying with industry regulations there are a number of other reasons you should be backing up your social posts, mentions, updates, connections and more. Here are 25 reasons I came up with, [...]

CMO Guide to Social Media

CMO Guide to Social Media

I just came across this great social media summary from CMO.com. According to a recent survey by The CMO Club and Bazaarvoice, 81% of CMOs plan to link their annual revenues to their social media investment. I think this is a great start but I would like to see columns for Lead Generation, Sales, Customers [...]

What a difference a month makes

What a difference a month makes

I am excited to announce a lot of great changes at Socialware. Here is the quick summary (the full detail is below): We launched a new social media archiving solution called Socialware Sync aimed at individuals and small firms. We renamed Risk Manager to Socialware Compass as part of a broader re-branding effort with our [...]

FINRA Webinar Summary: Implementing Compliance Practices for Social Media

For those of you that weren’t able to attend, we live-tweeted this afternoon’s webinar and the full summary is available below. The webinar itself was geared at further answering questions around Notice 10-06. Here is FINRA’s description of the session: “This program addresses implementation of new guidance that FINRA recently issued in Regulatory Notice 10-06, [...]

Twitter compliance pitfall, do you know where your DM’s are?

Twitter compliance pitfall, do you know where your DM’s are?

Have you ever logged into Twitter and noticed that your Direct Message count was shrinking? You probably thought it was a case of the mysteriously deleted DM. Doing a quick Google search on the issue would present you with the answer. It actually isn’t a bug, a hacked account or a mystery at all. Twitter [...]

10 reasons you should use social networks for business

10 reasons you should use social networks for business

A while back The Harvard Business Review posted an article titled The Uber-Connected Organization: A Mandate for 2010. In the article they shared details about companies that are still blocking access to social media sites and those that have started to embrace the value these sites can offer. We’ve already shared some stats around companies [...]

Fans are great, connections are better

Fans are great, connections are better

79% of the largest fortune 500 firms “use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders”, according to a study done by PR firm Burson-Marsteller. That number is only increasing. As many companies start to embrace social networking a common first step is to create a Facebook “Fan page” (54% [...]

Have you started social recruiting yet?

Have you started social recruiting yet?

This past May, Jobvite, a recruiting solutions provider, released the results of it’s 2nd Social Recruitment Survey. The data highlights recruiting behavior by companies on social networking sites such as Facebook, Linkedin, and Twitter. Social networking offers an efficient, cost effective, and viral solution for recruiting top-talent. Traditionally, recruiting costs add up fast with associated [...]

State DOTs are paving more than roads

State DOTs are paving more than roads

The American Association of State Highway and Transportation Officials (AASHTO) just published a report looking into the use of social media across the country’s state departments of transportation (DOT).  In total 32 states participated in the study. You wouldn’t think that your state DOT would be a leader in social media but then you would [...]