What a difference a month makes

I am excited to announce a lot of great changes at Socialware. Here is the quick summary (the full detail is below):

• We launched a new social media archiving solution called Socialware Sync aimed at individuals and small firms.
• We renamed Risk Manager to Socialware Compass as part of a broader re-branding effort with our products.
• We launched three new websites to support these changes: www.Socialware.com, Sync.socialware.com and Compass.socialware.com.

Socialware Sync

In our conversations with industry experts, clients and prospects it became very clear that there were two camps. Those that needed a full-blown social networking compliance solution and those that just needed social media archiving. Enter Socialware Sync. This product was custom-built from the ground up to be the most complete, easiest to use, pure social media archiving solution on the market.  Not only can you easily add your social networking accounts, such as LinkedIn, Twitter and Facebook, but you can also search across your entire archive. Try finding an old Tweet or Status Update without Sync. It is next to impossible.

In addition, Sync makes it easy for you to download and repurpose any of your content. For example, I recently live tweeted the entire FINRA webinar on social networking compliance. After the fact I went to my Sync archive, downloaded all tweets that referenced the #FINRASN hastag and then copy/pasted that content into this blog post. This is just one way you can repurpose your content and I can’t wait to hear what other customers come up with.

Curious to try it yourself? Give it a test drive for free. Just head over to the Sync site to sign up for a 30 day free trial. And if you know of anyone else that would be interested in the application please help us spread the word.

Risk Manager Socialware Compass

We’ve learned a lot over the last 6 months. One thing is that the idea of automating a social networking policy is a bigger market than we expected. Yes, regulated firms like financial institutions have some of the most immediate needs today, especially given the guidance from FINRA, but the reality is there are many enterprises looking for the same thing. This includes educators who are struggling with controlling access and archiving social media content as well government agencies who are struggling with how to deal with regulatory challenges in their own world. Given all of this, plus our updated product plans we decided to re-brand Risk Manager to Socialware Compass.

Not 1, but 3 new web sites.

While we all loved our old web site it was time for a change. We updated the navigation to reduce complexity, we added more multi-media content including photos and videos and we separated out the content by product to ensure we could be as detailed as possible in addressing visitors needs around each solution. Along with all of this structural change came a re-branding effort, which we are all excited about and hope you are as well.

Please take a look around and let us know what you think. Next on the list will be refreshing our blog – check back soon for those changes or simply subscribe to our blog so you can get updated when we post new content.

I want to give a huge thanks to our entire development team for building such a great product in such a short period of time, and of course our in-house designer who designed the new sites and did all the work on the product at the same time! You guys rock.