Socialware
CMO Guide to Social Media
Best Practices, Marketing, News, Social Applications, Social Networking News — By Chad Bockius on March 24, 2010 4:48 amI just came across this great social media summary from CMO.com. According to a recent survey by The CMO Club and Bazaarvoice, 81% of CMOs plan to link their annual revenues to their social media investment. I think this is a great start but I would like to see columns for Lead Generation, Sales, Customers Service and Recruiting. These are the types of benefits our clients are looking for out of social media.
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