Socialware Blog

Social Business — Navigating 2012

Best Practices — By Christie Campbell on January 10, 2012 6:34 am

Since the beginning of the year, I have read many 2011 highlights of social media. By all accounts, 2011 was an eventful year for social media in general, and specifically for the financial services industry with the rapid pace of firms and professionals moving from prohibition to participation and successful engagement with social media.

Substantial social media change and growth

The entire social media landscape has evolved quickly on the regulatory front (the release of FINRA 11-39 was already months ago!), technology front (numerous updates to Facebook, LinkedIn, Twitter, and more), and also, very importantly, best practices as financial advisors discover and improve upon using social media to develop new and strengthen existing business relationships.

A few weeks ago, Chad Bockius, Socialware CEO, and I hosted a 2011 Year in Review webinar. There were so many potential discussion topics, yet we focused on a few specific points:

  • Growth of Facebook, LinkedIn, and Twitter
  • Evolution of the regulatory landscape (For even more recent developments, read about SEC and FINRA updates this week.)
  • What it takes to deliver social business success within a firm
  • It’s about the client, not the firm: how client relationships are changing and why social media matters.

Future social business potential

Since we are already in the second week of January, now it’s time to move onto the potential of 2012.

This week, Chad tackles 2012 Predictions for Social Media in a live interview regarding what to expect going forward. Social networking is getting personal for firms. Here are few topics that you can look forward to exploring:

  • Overarching trends for business social networking
  • Realizing corporate leadership commitment for social media
  • How to grow social media use effectively throughout your organization
  • What are some of the emerging social media technologies for 2012?

Tune into the webinar and the Q+A to learn more about what to expect for social business developments in 2012.

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1 Comment

  1. victor gaxiola says:
    January 10, 2012 at 2:53 pm

    2011 was an eventful year for financial social media, and I anticipate 2012 will be a year that sees this momentum continue as a larger share of firms and advisors adopt social tools. I also expect that early adopter testimonials and client stories of business gained through social participation will provide a catalyst to those still sitting on the fence considering a digital strategy.

    I appreciate what Socialware has done to provide a platform for sharing of best practices and ideas via SocialTurns and the fine work done by Mike Langford and Stacy Yamaoka on SocBizTV every Thursday afternoon. By my account, I am their biggest fan.

    Looking forward to another great year- Happy New Year!

    Victor Gaxiola
    @victorgaxiola

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