Socialware Blog

As Socialware's Senior Social Business Strategist, Mike has a rare combination of skills and experience that bridge financial services and social business. A financial services industry veteran with over 17 years of experience in roles spanning customer service, finance and investment advice and management. he has worked at world-class firms such as Fidelity Investments, State Street Corporation, The Pioneer Group and BFDS. He has also been an entrepreneur and leader in the social media industry since its earliest days. Mike has built robust business networks across LinkedIn, Facebook and Twitter and is a frequent speaker on the subject of social media for business.

Financial Professionals Must Work Social Media To See Real Results

Success in any business endeavor requires work. It takes effort to build a network and it takes a consistent amount of interaction with that network to build the trust and familiarity necessary to drive business results.

Pay attention to how your clients are using social media

How your clients, prospects and referral partners use the tools available to them should be the primary driver of your social strategy. What should drive you as a professional in any social situation is a desire to add value and build relationships.

The 80/20 Rule Applies to Social Media Users Too

Today’s top advisors will not be tomorrow’s top 20%. Social media technologies are a disruptive force that will shift the balance of power much quicker than people expect. If you are starting now, you have an advantage that you might not see again in your lifetime.

Using Your Social Media Presence as a Defensive Strategy

If you knew your clients were going to be in a room packed with financial advisors there is no way you would miss that party. How are social networks like LinkedIn, Facebook and Twitter any different than such a party? The truth is there is no difference and you need to be there to protect your business.

Why LinkedIn is Important for the Financial Professional

LinkedIn is not meant to be a static website. It is a networking tool. Use it as such and you will stand out. Here are three game changing uses of LinkedIn that are sure to produce significant results for you business.

Why Facebook is Important for the Financial Professional

Facebook is much more than a just a website. It is social platform of stellar proportions that has been woven into the very fabric of the web and society as a whole.

Why Twitter is Important for the Financial Professional

There is a free and easily accessible platform where millions of people from all walks of life are sharing everything from the mundane to the magnificent. All this sharing creates a lot of opportunity for the financial professional who is willing to harvest it.

What’s the key to social media success? Connecting to active people.

Activity breeds activity. Connecting with a significant number of quality people who are actively using social sites is a sure way to get started down the path to success. Without a network, not much happens.

Driving ROI with Social Media in a Relationship Business

Much of the discussion about the ROI of social media tries to tackle the actual math and articulate some level of expected result. In this post however, we will focus on what drives return on investment for the financial advisor using social media.

Social Business Activity Cycle

A easy to understand framework for ongoing activity designed to produce profitable business results. The efficiency of the system ensures that users won’t get bogged down in minutia or be overwhelmed or frustrated.