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Social Networking: Going Online Without Crossing the Line (Research Magazine Cover Story)

Tuesday, February 16th, 2010

In the March edition of Research Magazine they take a detailed look at the challenges financial advisors face in dealing with social networking sites like Facebook, Twitter and LinkedIn. As they point out “Some have blocked access to networking websites from advisor workstations. At least one broker-dealer requires new hires to delete their LinkedIn profile as a condition of employment.”

The challenges are very real in these highly regulated environments. Kip Gregory sums it up well “Who could blame any firm operating in a regulated industry for taking a cautious approach in the face of all that? Especially in financial services, which is at its core an industry built around the management of risk. The question is: How do you, as a competitor in this business, choose to respond to a clearly shifting landscape?”

Of course the latest move by FINRA helps ease some of the concerns of these financial firms. With the release of Notice 10-06 they address some of the big questions firms are asking. In addition to this Notice you can also download the Companion Guide to FINRA Social Networking Compliance. And if you are still hungry for more information be sure to check out the play-by-play summary of the February 3^rd FINRA webinar on this topic.

The article then moves on to discuss the “techno-solutions” to solving the social networking compliance problem. They highlight our Risk Manager solution for it’s ability to turn on or off any part of a social network that could cause a compliance issue. In addition, there is discussion around our ability to moderate content before it hits the social sphere as well as providing full capabilities to do a post-review after the fact.

I don’t want to give the entire article away so let me just leave you with a few final thoughts:
- Social networks are here to stay and the firms that find ways of adopting them first will have a big advantage. In fact the article points out that “100 percent of the 48 firms surveyed thought social media was here to stay and 84 percent thought it would have a lasting impact on financial services.”
- You do have to create a social media policy (don’t skip this step) – here is a good place to start (first paragraph)
- Look for ways to institutionalize your policy through social networking compliance solutions.
- Plan for change – the sites change, compliance issues change and the way advisors use these tools will change.

Read the full Research Magazine article here

Tags: Compliance, eDiscovery, Facebook, Financial Services, FINRA, Kip Gregory, LinkedIn, Research Magazine, Risk Manager, SEC, Social Media, Social Media Archiving, Social Media Liability, Social Media Policy, Social Networks, Socialware, Twitter
Posted in Compliance, News, eDiscovery | No Comments »

Real world advice for independent advisors, an interview with Kristen Luke

Monday, February 8th, 2010

Kristen Luke, from Wealth Management Marketing, was gracious enough to spend some time talking through her work with independent investment advisors and financial planners. We specifically discussed social networking, what’s holding her clients back and how they are dealing with SEC and FINRA compliance issues.

1. Tell me a little about your background and Wealth Management Marketing
“Prior to starting Wealth Management Marketing in October of 2008, I headed up the marketing department of a boutique wealth management firm in San Diego for 3 years. It was a natural transition from working at my previous job to starting WMM since I performed similar tasks, but now I do it for a variety of firms instead of just one. I have a BA in Business Economics from the University of California, Santa Barbara and an MBA with an emphasis in Marketing from San Diego State University. WMM develops marketing plans for independent advisors and also provides the back office support required to implement the strategies. Basically, we are an in-house marketing department outsourced.”

2. Can you profile the clients you typically work with?
“I primarily work with independent investment advisors and financial planners. The majority of my clients are RIAs which can range from solo practitioners with $10 million in AUM to firms with 20 employees with a few hundred million in AUM. I also work with individual advisors at larger brokerage firms who need help creating their own individual marketing plans or are looking for assistance in creating a social media marketing strategy.”

3. What are their top issues/challenges when it comes to social media marketing?
“I consistently hear the same two challenges from my clients:
- Meeting compliance requirements. Up until recently, it was not clear what an advisor could and could not do according to FINRA. It is still unclear about what the SEC requires. So many advisors tell me that their compliance departments won’t allow them to participate in social media. I’m not sure if this is going to change now that FINRA has released their guidelines.”
Quick Note: The Companion Guide to FINRA Social Networking helps address these questions.
- “Finding the time to participate in social media.”

4. What percentage of your clients are engaged with social networks today?
“Almost 100% of my clients are engaged with social networks in some way. Most of them are only involved with LinkedIn. Closer to 50% are involved in Facebook or Twitter for business purposes.”

5. For those that are active how are they dealing with compliance issues?
“Some advisors have not been concerned about it and are doing nothing. Others are passing everything through their compliance departments prior to posting on LinkedIn, Facebook and Twitter. Others are using sites likes Socialware to archive their social media activity.”

6. What would recommend to your clients that are getting ready to start engaging with social networking?
“I would recommend that they first understand what they can and cannot do from a compliance standpoint. Then I’d recommend they start playing around with the different sites to get an understanding of which ones they like. I find that the advisors that are most successful with social media are the ones who personally enjoy interacting on the different sites. Once an advisor has a basic understanding of social media, it’s important to create a plan of action. This includes finding their target market and centers of influence on the different sites, determining what type of information to broadcast and how often to do so. Social media is like any other type of marketing. It should be planned out to increase the likelihood of success.”

It is clear from our day-to-day conversations and interviews like this that social media will continue to play a big role for independent investment advisors and financial planners. As Kristen points out it is critical to understand the compliance issues before jumping into this new channel of communication. I’ve already mentioned the Companion Guide to FINRA Social Networking and in addition you should look at the summary of the recent FINRA webinar explaining Notice 10-06 on Social Networking Compliance.

For more information from Kristen you can follow her on Twitter or at her blog.

Tags: Compliance, eDiscovery, Facebook, Financial Services, FINRA, LinkedIn, Risk Manager, Social Media, Social Media Archiving, Social Media Liability, Social Media Policy, Social Networks, Socialware, Twitter
Posted in Compliance, Marketing, eDiscovery | No Comments »

Just released: Companion Guide to FINRA Social Networking Compliance

Tuesday, January 26th, 2010

Yesterday FINRA surprised everyone by releasing Regulatory Notice 10-06, titled “Social Media Web Sites – Guidance on Blogs and Social Networking Web Sites.” Since September of 2009, FINRA created and has been working with a Social Networking Task Force to discuss “how firms and registered representatives could use social sites for legitimate business purposes in a manner that ensures investor protection.” One of the key goals of this task force, and this new notice, is to interpret the FINRA rules with the knowledge of the changing landscape of social media to allow firms to communicate in this channel while still protecting investors.

For the most part there is nothing new in the Notice. FINRA reinforces their position on long standing electronic communication guidelines reiterating that those rules apply exactly as stated for social networking sites such as Facebook, Twitter and LinkedIn. For example:

Recordkeeping – firms ARE required to retain social media records that a related to a broker-dealer’s business.
Supervision – firms MUST monitor the extent to which employees are complying with policies.
Pre-approval – firms MUST define their policy for pre or post approval depending on their risk profile.

While reinforcing some of the core guidelines there were a few key clarifications that make adopting social networks a little bit easier in the financial services arena. For example:

Static vs. Dynamic content – a registered principle is still required to pre-approve any static content such as a profile or Twitter background details. Dynamic content such as wall posts constitute an interactive electronic forum and therefore firms do not have to have a registered principal approve these communications prior to use.
Third-party posts – FINRA clarified that posts by customers or other third parties are not governed by rule 2210. However, if a firm endorses one of these posts they may become attributable to the firm.

While this update is a very positive step for firms there is still the open question of how to address the compliance requirements in an automated fashion. Additionally, FINRA does not address every fine grain issue you will run into on social networks that could trigger a compliance violation. For example, does Favoriting a tweet trigger rule 2210 because of an endorsement? And more importantly how will protect your firm from these possible violations?

To help firms accelerate their adoption of social networking tools Socialware has released the Companion Guide to FINRA/SEC Social Networking Compliance. This guide provides a detailed analysis of social networks and how their capabilities can trigger regulatory rules. Furthermore, it provides a clear checklist of requirements to evaluate social networking compliance solutions.

For more details you can read the press release and download the guide now.

Tags: Compliance, eDiscovery, Facebook, Financial Services, FINRA, LinkedIn, Risk Manager, SEC, Social Media, Social Media Policy, Social Networks, Socialware, Twitter
Posted in Best Practices, Compliance, News, Social Middleware, eDiscovery | 5 Comments »

When is a social media policy not enough?

Wednesday, January 20th, 2010

As more and more companies race to adopt social technologies they inevitably ask the question, “what should our policy be?” Depending on the industry and the company you will find a wide range of policies. Some are a few paragraphs and some are literally pages long. If you are looking for some examples here is a great list of policies across a number of industries. Additionally, here is a more specific list of government related social media policies.

I will be the first to say that policies are important when it comes to opening up the social web to your employees. But a word of caution, don’t stop after pressing the save button. In a recent report from Deloitte they posed the question to employees “what is your company’s policy when it comes to use of social networking channels”? Here were the responses:

26% – There are specific guidelines as to what you can and cannot say online in relations to the company and/or client matter
7% – The policy is to use your discretion when it comes to posting comments and opinions on the world wide web and social networking sites
11% – There is a policy, but I don’t know what it is
23% – There is no policy
24% – Don’t know if there is a policy

Note that 58% either don’t have a policy or don’t know what it is. This should be concerning. After all if your company believes it’s important enough to create a policy isn’t it just as critical to ensure the policy is followed? On that topic how will you monitor it to ensure compliance? In regulated industries like financial services and government this is even more critical as regulators require that certain activity be captured and archived.

The Independent Insurance Agents & Brokers of America (IIABA) recently published a great resource titled “Creating a Social Web Policy for Your Independent Agency”. The report offers some very good recommendations and detailed steps on how to go about creating a social media policy. However, there are two recommendations that I would like to expand on.

The first is related to “compliance with federal and state discovery, document retention and other laws and agency procedures.” In the guide they state “employees should copy and paste any client specific social media communication into the agency management system and record an activity in the same manner they would in using other media.” While that is one way to capture and retain the data it is enormously unproductive and it also raises questions around completeness of the archive.

What happens if someone forgets to take these steps or decides they simply don’t want to? A better approach would be to leverage automated solutions, like our Risk Manager product as an example, that sits between the end user and the social networks to automatically capture and retain the content. Not only will this eliminate the manual work around data capture and retention but it also guarantees completeness.

The second is around advertising statutes and regulations. They correctly state that “social media posts are communications subject to various federal and state laws/regulations, including characterization as advertising under some state laws, so employees should make sure they are complying with all such laws in using social media.” This is correct. The detail that is missing though is how you will comply in this new environment. Again I’ll go back to our Risk Manager product as a mechanism to help ensure compliance on this point and many others.

I encourage you to download the IIABA report if you have not created your social media policy. If you are looking for more information on how the FINRA/SEC rules impact social network use you should take a look at this summary as well. Last be sure you have the tools in place to make it as easy as possible for your employees to meet the policy and compliance guidelines as they start to use these powerful sites.

Tags: Compliance, eDiscovery, Facebook, Financial Services, FINRA, LinkedIn, Risk Manager, SEC, Social Media, Social Media Policy, Social Middleware, Social Networks, Socialware, Twitter
Posted in Compliance, News, Social Middleware, eDiscovery | No Comments »

What’s in a name? In this case a lot

Wednesday, December 16th, 2009

As you may have seen or heard, Socialware officially launched to the world last week and staked it’s claim to what we consider to be a new category of technology, Social Middleware.

The long and winding road to arriving at what we consider to be the perfect description of the void in the technology and market landscape that we fill with our technology is an interesting one and it is worth sharing details of why we chose this label and why it is so important. Category naming and claiming is a big deal…we don’t take it lightly. Hopefully the following will share some insight into why we thought that it was so important for Socialware.

As a recent ReadWriteWeb article so eloquently put it, “Socialware talks in a language that IT can understand”. Thank you for that great line Alex. In a week full of Socialware visibility, this was one of, if not, our very favorite line because it so neatly represents the genesis of Socialware.

We are asked a lot about why Cameron and I were inspired to create the company in May of 2008 and why we were able to come up with this novel, albeit logical approach to filling such an important gap in the market. The response is always that it was a direct result of the unique background and experience that we had had in two worlds, the world of enterprise software which we spent the better part of 10 years in, and the world of web 2.0 which Cameron and I had both been fully immersed in for the past 4 years.

For us the idea that enterprises would want to embrace the public infrastructure of social technologies, which are free to use, innovate faster than enterprise software, and that employees are clamoring to use, was the obvious next step towards the consumerization of IT.

But based on our experience we were also keenly aware of the challenges of identity management, policy management, business process management, legacy integration and more. How would we go about “enterprise enabling” the consumer social web? The answer was of course to extend the old familiar notion of the glue layer, the traditional middleware that is used intra-enterprise to tie together legacy systems. So in Alex’s words, the repurposing of the term middleware and applying it to social provides comfort to IT teams in a world where they are confronting a whole new array of technologies with a unique and daunting set of challenges.

Conveniently enough the use of the term middleware in general has fallen out of popularity since the consolidation of that market occurred. There was no one actively staking claim to that term and in the new world of the “Hyperextended” enterprise, it was clear that middleware had to take on a new dimension. It had to reach beyond the four walls of the enterprise and encompass the open social web.

Another great part of the Social Middleware convention is that is says – security, control and enablement – all at once. Early on in Socialware’s life we really struggled with the question of: are we about control or are we about enablement? We knew the answer was both but that was always hard to get across to the market. We have always known that while the present environment is about control, i.e. access control, governance, compliance and more, the future is really to achieve true collaboration across consumer social networks. Nothing encapsulates this better than the term Social Middleware.

Finally, Social Middleware is a bit of a shout out to the legacy of our hometown, Austin, TX. In the technology world, Austin has been perceived traditionally as an enterprise software town having been the home of enterprise software juggernauts like Vignette, Tivoli, a large IBM office and more recently companies such as Webify Solutions and Solarwinds. Austin is making a concerted effort as a tech community to form a new identity in the web 2.0 world.

Local high profile startups such as Bazaarvoice have helped to further that cause. Given this history and the knowledge base of both experiences, enterprise software minds combined with fresh blood and thinking on the web 2.0 front, I can’t think of a better location to build a Social Middleware company. We are all excited when we think about the impact that Socialware as a company might have on the local Austin technology scene which we have all been a part of for many years.

So how has the term been accepted so far? Use of the term web wide within 24 hours of our launch date (Dec. 9^th) went from next to nothing to over 19,000 references. To me that sounds like acceptance of a new category in a day.

We look forward to connecting with you and sharing more details about Social Middleware and what it means for your business.

Tags: Austin, Bazaarvoice, Collaboration, Consumerization of IT, IBM, Social Media, Social Middleware, Social Networks, Socialware, Solarwinds, Tivoli, Vignette, Webify
Posted in Best Practices, Compliance, Consumerization of IT, Marketing, News, Social Applications, Social Middleware, eDiscovery | No Comments »

Bringing financial advisors into the modern world

Tuesday, December 15th, 2009

InvestmentNews, a publication specializing in delivering news and analysis essential to the business of financial advisers, posted an in depth look at Socialware and our solutions this past Friday.

Most of us take for granted the use of social networks at work. However, for registered investment advisors or broker-dealers, they must juggle using these tools to grow their business while ensuring compliance with federal and state law. For example, look at the laundry list of rules around advertisements and the type of communications that must comply with regulatory rules:

- Banner advertisements, blogs, and bulletin boards are advertisements
- An email or instant message sent to more than 25 prospective retail customers is considered sales literature
- A registered representative’s email sent from home or a firm office falls under FINRA jurisdiction
- Chat room discussions are considered public appearances
- Password protected websites are considered sales literature

Then of course, rules 17a3 and 17a4 of the Securities Exchange Act require broker-dealers to preserve certain electronic records. And in many cases prior approval and supervision is generally required before being published.

Naturally this raises a lot of questions around the use of social networks. Is participation in Facebook, LinkedIn or Twitter considered an advertisement? Does it need to gain prior approval before publishing? Does this information need to be archived by the same standards? On this point Richard Ketchum, the CEO of FINRA, came out on national TV calling for a complete audit trail of this data.

So while the picture isn’t entirely clear one thing is for sure. These sites offer real business value for the financial advisor community today. Individuals or firms that are engaging on the social networks are doing their best to stay compliant even if it requires a lot of manual work.

Just look at some stats captured during a recent RidgeWorth Investments’ Webinar
- 60% of financial advisors who participated believe that social networking will grow in importance over the next year or two.
- 1 out of 5 said it already plays or will play a significant role in their 2010 marketing efforts

And let’s face it, social networks are all about connections, friends and acquaintances. And in the offline world those three things all translate to gold for financial advisors…referrals. The problem is the old way is inefficient and outdated. Advisors and firms need to get in the game so to speak, and soon.

But there is light at the end of the tunnel. First FINRA is holding a live webinar titled Compliance Considerations for Social Networking Sites on March 17, 2010 at 1:30 p.m. EST. Here is the webinar summary in their words:

“This webinar covers compliance and regulatory considerations when using social networking sites to communicate firm business. With the advent of Facebook, LinkedIn, MySpace and Twitter, business use of social networking sites has become popular and can present supervision challenges for firms. Panelists from FINRA discuss applicable FINRA rules for communications with the public and offer practical guidance on how to monitor and supervise social networking sites.”

The other piece of good news is that there are finally tools available to help both individual advisors and larger firms be compliant while using these tools (even if the final FINRA guidance hasn’t been delivered). This is covered in detail in the InvestmentNews article.

The article covers how Socialware’s technology helps advisors and firms get compliant by enabling complete social media archiving, real-time content moderation and discovery of every piece of captured content. But what’s more, they also discuss how our Social Middleware solutions can help take social networking investments to the next level by aggregating professional posts, from all three social networks, into a single search engine optimized feed that will help drive additional free traffic to your site, improve your market awareness and ultimately help drive sales.

I hope you enjoy the article – if you do please pass it along using one of the sites below. And as always we would love to hear your comments.

Tags: Broker-Dealers, Facebook, Financial Advisors, FINRA, FINRA Compliance, InvestmentNews, LinkedIn, Registered Representatives, Risk Manager, Social Media Archiving, Social Middleware, Social Network Compliance, Socialware, Twitter
Posted in Best Practices, Compliance, Marketing, News, Social Applications, Social Middleware, Social Networking News, eDiscovery | No Comments »

Social media policies, regulations and now insurance

Wednesday, November 11th, 2009

It seems there is a new article a day on the increase of social media usage and the need to create corporate policies, train employees on the proper usage and ensure that the brand is not being harmed in the process. Unfortunately, companies are realizing policies are not enough. A report by Deloitte found that “49% of employees say a company policy won’t change how they behave online”.

To compound the problem, new regulations are being issued from FINRA, the FDA, the FTC and many others. Even without these new regulations most companies agree that traditional regulations around communications apply in the new world of social media. For example, SEC’s Rule 17a-4 requires broker-dealers to preserve communications relating to their business and NASD Rule 3110 requires that all electronic communications pertaining to a firm’s business be retained, in a format that cannot be overwritten, for three years.

FINRA CEO, Rick Ketchum, points out that these social networking tools will “challenge your ability to ensure compliance with regulatory requirements”. Translation, regulated companies must start tracking social media participation just like they are tracking and retaining other forms of business communication. This was made very clear in an interview on CNBC where he calls for companies to open up and use social media tools but also points out that there must be an “audit trail” to ensure compliance.

And now today The Hartford announced the availability of social media liability insurance. Here is how they describe the offering: “The Hartford now offers broader coverage for data privacy breaches and social media liability exposures, such as online defamation, advertising, libel and slander”. What’s interesting about this move is The Hartford recognized the problem isn’t going away, or getting any smaller and traditional approaches to dealing with monitoring, protection and enforcement, like web filtering or content monitoring, simply fall short.

So what is a company to do that is concerned about their exposure yet understand that they have to open up access to these tools because the business impact is too great to ignore? We recommend following these steps:

Create your policy: define the social media policy that is appropriate for your business and industry (here is a great list of corporate policies from a variety of industries to help get you started).
Educate the company: train your employees on the proper use of these tools and how to stay compliant with company and industry policies.
Implement and enforce: deploy technology that allows you to control access at the feature level, monitor and moderate content as necessary, retain and archive data and make it easy to produce any social post on demand.
Monitor and learn: watch how groups take advantage of these tools across the organization, highlight best practices and retrain on policies if needed.
Iterate and expand: modify policies if appropriate, encourage broader adoption by employees and expand on the business processes that take advantage of these tools.

And optionally you may want to look at insurance offerings from companies like The Hartford. Liability in the social space has always been a concern and it will be interesting to see how this sector of the industry evolves. In fact, it may be that companies that follow the recommendations above might even qualify for a reduced rate. Time will tell.

Tags: Compliance, FINRA, FTC, SEC, Social Media Enablement, Social Media Liability, Social Media Policy
Posted in Best Practices, Compliance, News, eDiscovery | No Comments »

Unlocking the Power of Public Social Networking Applications within the Enterprise

Monday, September 15th, 2008

By now the Forrester report stating the potential of the Enterprise Social Networking has been widely distributed and read. In short Forrester states, “Enterprise 2.0 will become a $4.6 billion industry by 2013 and social networking tools will garner the bulk of the money”. This statement reflects that we are at an inflection point where social applications, once considered to be the domain of the consumer Internet world, are rapidly being embraced by the enterprise. Why? Because in a hyper competitive global environment and a flattening global economy, agility and collaboration are critical factors for an enterprise to be able to compete and succeed. This new model for cross enterprise communication, “Agile Communication” is described in this ReadWriteWeb article.

In contrast to this, enterprises still largely are both not adopting the existing public social networking applications for enterprise collaboration applications or in many cases not allowing individual employees to leverage such applications for individual use. Oliver Young, a Forrester Analyst, summarized this well as follows, “When big business is unable to stem the use of Software as a Service tools and things like social networks by employees, rather than allow untested software and services on their networks, they will “mitigate risk by deploying enterprise-class tools in their stead.” In August of 2008 Gartner analysts Anthony Bradley and Nikos Drakos sparked a fierce debate by suggesting that “social apps be allowed in enterprises with the caveat that businesses craft a trust model” (ReadWriteWeb article). A survey by Challenger, Gray and Christmas of more than 200 HR managers discovered that up to 1 in 4 enteprises blocked complete access to public social networking applications and a study by Barracuda Networks found that 50% of clients using their web filtering device completely blocked access to popular public social networking applications.

So what is an enterprise that is serious about embracing social applications across the enterprise to do? The answer to date has been a relative hodge podge of solutions and led to a highly fragmented market in which legacy enterprise application vendors including IBM and BEA are social enabling their legacy software and a host of “private label” intra enterprise social networking applications that get deployed behind the firewall have emerged. Today, a new Twitter like application designed for intra-enterprise use, Yammer, http://www.yammer.com, was announced at the TechCrunch 50 event and another called Socialcast also recently launched. The logic is that by utilizing these applications and deploying them behind the firewall, the security, manageability, and control concerns that enterprises have with respect to public social networking applications will be negated while the enterprise will get the same collaborative benefit.

Unfortunately by embracing these enterprise specific social applications, the enterprise is not considering the following:

- Over the past 5 years hundreds of millions of dollars of VC funding have poured into building world class, highly robust functionality at the public social networking application level and the consumerization of technology means that consumer software advances are now outpacing enterprise software advances.

“Fifteen years ago, enterprise technology was higher-quality than consumer technology. That’s not true anymore. It used to be that you used enterprise technology because you wanted uptime, security and speed. None of those things are as good in enterprise software anymore [as they are in some consumer software]. The biggest thing to ask is, “When consumer software is useful, how can I use it to get costs out of my environment?” – Douglas Merrill, CIO for Google from a Wall Street Journal article March 18th, 2008.

- The use of existing public social networking applications continues to explode (as of August 2008 Facebook has reported more than 100 million users as reported by Facebook)

- The over 40 year old professional segment is the fastest growing segment utilizint these applications

- As more Gen Y/Millenials enter the work force they will bring these applications into the work place with them

- A survey by Coleman Parkes recently found that “more than 75 percent of companies worldwide admit that social networking will come into the business by stealth mode if not proactively managed”

- Importantly, a social application deployed behind the firewall does not include one key characteristic that public social networking applications offer; namely access to a broad network of professionals, experts, and contacts beyond the four walls of the organization

So in short, powerful social networking applications that will meet the enterprise demands as enterprise evolve to a social application/collaboration model are publicly available, expanding in feature/capability sets rapidly, are now using standards such as OpenSocial, OpenID, and Oauth, and are familiar user experiences to both professionals and incoming Gen Y employees. Additionally, whether or not enterprises leverage such existing public social networking applications, they will be brought into the enterprise one way or another by individuals to enhance their own ability to collaborate and be productive.

So what is the answer. In short, technology needs to be developed at the intersection point between the existing public social networking application layer and the enterprise user behind the firewall. This technology must give the leadership at the enterprise and within the IT group the ability to truly have control over connection security, control over data, control over who uses solutions and for what purposes and with what level of access, and finally the ability to integrate data from public social networking applications to existing legacy applications. This is truly the missing element that will allow the enterprise to unlock the potential of the public social networking infrastructure and put it to use as corporations seek to become more agile, more competitive…to become Social Enterprises.

Posted in Best Practices, Compliance, Marketing, News, Social Middleware, Social Networking News, eDiscovery | No Comments »

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Unlocking the Power of Public Social Networking Applications within the Enterprise

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