Socialware Blog
Archive for the ‘Marketing’ Category
Why LinkedIn should be your new homepage
LinkedIn recently announced their new social news platform for professionals, called LinkedIn Today. This platform is essentially a daily digest of all the information that your network, your peers or your industry is reading right now.
Joining the excitement of Socialware
I thought I had an idea of how exciting things were at Socialware prior to joining, but I honestly underestimated things. The daily focus on innovation, customer success and true (not just surface level) understanding of the challenges and opportunities for social networking in financial services organizations has inspired me
New Data: Financial Services Loves LinkedIn
New LinkedIn demographics were shared in January, and they look good for financial users. LinkedIn now claims 101 million members globally, with more than 70% of them between the ages of 25 and 54, and almost 60% of all users being male.
Our obsession with Facebook (infographic)
I could write a long summary about this infographic, but instead I’ll let you check out the image for yourself and be amazed at the reach, impact and importance of this amazing communication channel.
Executives embrace social. Have you?
Socialcast recently released a great infographic outlining how executives use social networks. Here is the image itself and a few of the stats I found most interesting.
Can insurance companies ignore social media?
Insurance companies are coming on board with social media in a big way, according to the Summer 2010 issue of Forward Focus, written by Deloitte’s director in the Insurance Industry Group.
Study shows link to social and financial advisor success
A July Pershing study helps confirm that more advisors are using social media and – more significantly – use of social media correlates to a growth in business.
Announcing the launch of SocialTurns.com
I am excited to announce the launch of a new community, called SocialTurns.com. The site is designed for financial professionals to discuss social media issues, best practices and news.
Wealthy investors want to be engaged
A May 2010 survey by ByAllAccounts found that advisors to wealthy investors aren’t making the most of these relationships – and lack of communication is the real problem. Here are the actions advisors, and firms, can take to help best serve these (and all) clients.
Social Media Success, Learn from the Experts
It is going to be a busy week here at Socialware. We have three webinars scheduled and each one promises to offer unique insights and perspectives on the use of social media in financial services. Here is a quick summary of each session and links to sign-up.
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