Socialware Blog
Archive for the ‘Social Applications’ Category
Why LinkedIn is Important for the Financial Professional
LinkedIn is not meant to be a static website. It is a networking tool. Use it as such and you will stand out. Here are three game changing uses of LinkedIn that are sure to produce significant results for you business.
Why Facebook is Important for the Financial Professional
Facebook is much more than a just a website. It is social platform of stellar proportions that has been woven into the very fabric of the web and society as a whole.
What’s the key to social media success? Connecting to active people.
Activity breeds activity. Connecting with a significant number of quality people who are actively using social sites is a sure way to get started down the path to success. Without a network, not much happens.
The social web drives awareness, market share & profits
Last month, McKinsey came out with their quarterly report, “The rise of the networked enterprise: Web 2.0 finds its payday,” where they find that companies using the Web intensively gain greater market share and higher margins.
Ignoring social networks won’t work
As all types of businesses evolve on the social web one thing is true, everything has changed. IT is no longer in control, decisions are made on a department-by-department basis. In the world of financial services this can also mean individual advisors are making their own decisions, regardless of corporate policy.
6.5 things you may have missed about LinkedIn
The social network we all know and love, LinkedIn, has been busy making improvements lately. They have quietly grown to over 70 million users and it appears that steady slow growth we are used to is accelerating. If you haven’t been following all the news here are 6 things you may have missed, plus a [...]
New Twitter Guide Released, Socialware Insights Preview
On the heels of the FINRA Notice 10-06 we created and released a Companion Guide to FINRA/SEC Social Networking Compliance. After over 750 downloads and 6 webinars (and counting) focusing on the topic we knew there was still a major gap in the industry. It wasn’t a technology gap but one of information. We would [...]
Latest Social Networking Tools: GPS and a Helmet
Explaining business software can often be a challenge. You will typically see descriptions like this: “Our new collaboration cloud is the latest SaaS-based app to enable new levels of engagement, uncovering real-time influencers that gets translated into a listening grid so you can better automate outreach, nurture leads and convert high-value traffic.” While this is [...]
25½ reasons to backup your social activity
By now we all know that if you are in a regulated industry you need to archive your social activity. But aside from complying with industry regulations there are a number of other reasons you should be backing up your social posts, mentions, updates, connections and more. Here are 25 reasons I came up with, [...]
CMO Guide to Social Media
I just came across this great social media summary from CMO.com. According to a recent survey by The CMO Club and Bazaarvoice, 81% of CMOs plan to link their annual revenues to their social media investment. I think this is a great start but I would like to see columns for Lead Generation, Sales, Customers [...]
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