Posts Tagged ‘Bazaarvoice’
CMO Guide to Social Media
I just came across this great social media summary from CMO.com. According to a recent survey by The CMO Club and Bazaarvoice, 81% of CMOs plan to link their annual revenues to their social media investment. I think this is a great start but I would like to see columns for Lead Generation, Sales, Customers [...]
Building a culture of passion, excellence and fun
Do you build a company culture or does it emerge by making the right decisions about the people that you make part of your early team? The truth likely lies somewhere in the middle, i.e. having the right group involved with a company that have a shared passion is critical but you also have to [...]
What’s in a name? In this case a lot
As you may have seen or heard, Socialware officially launched to the world last week and staked it’s claim to what we consider to be a new category of technology, Social Middleware. The long and winding road to arriving at what we consider to be the perfect description of the void in the technology and [...]



