Socialware Blog

Posts Tagged ‘Marketing’

The 80/20 Rule Applies to Social Media Users Too

The 80/20 Rule Applies to Social Media Users Too

Today’s top advisors will not be tomorrow’s top 20%. Social media technologies are a disruptive force that will shift the balance of power much quicker than people expect. If you are starting now, you have an advantage that you might not see again in your lifetime.

Social Media- More than Technology

Social Media- More than Technology

More than five years ago when social media was just beginning to take off, companies were starting to ask how it related to their businesses. Early thought leaders included Forrester analysts, Charlene Li (now Altimeter) and Josh Bernoff, and their book, Groundswell. Charlene and Josh often spoke about the need to follow the POST methodology which first considered people, objectives, strategy and then technology. Each component has an important role in effective social media use.

Financial services marketing leaders discuss social media

Financial services marketing leaders discuss social media

We hosted a forum with more than forty of the top marketing leaders in financial services firms from across the country. We met in New York City to discuss the dynamics of using social media for this market.

Utilize Social Media to Build Lasting Relationships

Utilize Social Media to Build Lasting Relationships

Social Media is a valuable medium to build and grow lasting relationships. As you start off, social media may seem foreign, but really it is just another way to communicate with your clients.

Why LinkedIn should be your new homepage

Why LinkedIn should be your new homepage

LinkedIn recently announced their new social news platform for professionals, called LinkedIn Today. This platform is essentially a daily digest of all the information that your network, your peers or your industry is reading right now.

Joining the excitement of Socialware

Joining the excitement of Socialware

I thought I had an idea of how exciting things were at Socialware prior to joining, but I honestly underestimated things.  The daily focus on innovation, customer success and true (not just surface level) understanding of the challenges and opportunities for social networking in financial services organizations has inspired me

New York Life “gets” social with Socialware

New York Life “gets” social with Socialware

Today Baseline Magazine released an article on the efforts of New York Life to move from prohibition to participation in the world of social media. Recently recognized by FORTUNE as one of the world’s most admired companies in 2010, New York Life is now directing their innovation towards the social frontier.

Are your employees farming at work?

Are your employees farming at work?

You can have the clearest social media policy for the enterprise, implement and train on it, but if it’s not automated, employees will flat out ignore it.

Study shows link to social and financial advisor success

Study shows link to social and financial advisor success

A July Pershing study helps confirm that more advisors are using social media and – more significantly – use of social media correlates to a growth in business.

Announcing the launch of SocialTurns.com

Announcing the launch of SocialTurns.com

I am excited to announce the launch of a new community, called SocialTurns.com. The site is designed for financial professionals to discuss social media issues, best practices and news.