Socialware Blog

Posts Tagged ‘Networking’

LinkedIn: Business Hub for the Financial Professional

LinkedIn: Business Hub for the Financial Professional

Our relationship with LinkedIn lets us see the emphasis that they are putting on financial services and on serving the needs of financial professionals. Conversely, our hands-on work providing social media training for the professionals in our client firms gives us detailed information on how they are using LinkedIn to cultivate business.

Pay attention to how your clients are using social media

Pay attention to how your clients are using social media

How your clients, prospects and referral partners use the tools available to them should be the primary driver of your social strategy. What should drive you as a professional in any social situation is a desire to add value and build relationships.

Using Your Social Media Presence as a Defensive Strategy

Using Your Social Media Presence as a Defensive Strategy

If you knew your clients were going to be in a room packed with financial advisors there is no way you would miss that party. How are social networks like LinkedIn, Facebook and Twitter any different than such a party? The truth is there is no difference and you need to be there to protect your business.

Why LinkedIn is Important for the Financial Professional

Why LinkedIn is Important for the Financial Professional

LinkedIn is not meant to be a static website. It is a networking tool. Use it as such and you will stand out. Here are three game changing uses of LinkedIn that are sure to produce significant results for you business.

Driving ROI with Social Media in a Relationship Business

Driving ROI with Social Media in a Relationship Business

Much of the discussion about the ROI of social media tries to tackle the actual math and articulate some level of expected result. In this post however, we will focus on what drives return on investment for the financial advisor using social media.