Socialware Blog
Posts Tagged ‘Social Business’
LinkedIn Financial Advisor Survey: Trends and Opportunities
Financial advisors are using social media more than ever, and they’re winning more business than ever with it. That’s the top-level takeaway from an extensive survey of financial advisors that LinkedIn has just carried out in conjunction with FTI Consulting. The survey findings are being released in connection with the LinkedIn Financial Services Summit underway today in New York City. Later in the day we’ll be reporting more from the Summit—where Socialware CEO Chad Bockius is a presenter—but we wanted to share some of that data with you now.
LinkedIn: Business Hub for the Financial Professional
Our relationship with LinkedIn lets us see the emphasis that they are putting on financial services and on serving the needs of financial professionals. Conversely, our hands-on work providing social media training for the professionals in our client firms gives us detailed information on how they are using LinkedIn to cultivate business.
3 Key Themes from the Facebook Marketing Developer Conference
At the Facebook Marketing Developer Conference, I was struck by the repeated emphasis on cooperation across the whole Facebook ecosystem. This is important because it helps Facebook, Socialware (and other developers), and our clients deliver the best experiences for end users. It may sound touchy-feely, but if we do it right, everybody wins.
Social Media- More Conversations Needed
At a conference panel earlier this week, I had the pleasure of moderating a discussion about social media with representatives from Legg Mason and AIG Advisor Group. We covered a lot of ground discussing questions including:
2012 Is the Year for Firm-Wide Adoption of Social Media
Disruptive technologies such as social media follow a well-known adoption curve. Author Geoffrey Moore popularized this concept in a book titled Crossing the Chasm, which couldn’t be any more relevant for what we see today in financial services. Social business for financial services has made the leap across the Chasm, and 2012 is the year when we will see the mainstream adopt social.
Webinar Series: Four Steps to LinkedIn Success
If you’re a financial advisor, life insurance agent, or other financial professional, you need to be using LinkedIn to build your network and book of business. LinkedIn and Socialware are working together to ensure that financial professionals have the knowledge and tools they need to get the most out of LinkedIn as an effective business platform.
How CIOs and Other IT Leaders Can Enable Social Business
Former Salesforce.com CIO Kirsten Wolberg talked about how often CIOs and other IT leaders are “at the nexus of saying ‘No’,” and how refreshing it is to be able to say “Yes” to new initiatives or tools that enable better business outcomes—especially in areas like social.
10.5 Reasons to get social now
The last few months has brought a lot of attention to the topic of social media in financial services. While demand has never been greater to deliver social business solutions for this industry, there are still plenty of companies standing on the sidelines.
Utilize Social Media to Build Lasting Relationships
Social Media is a valuable medium to build and grow lasting relationships. As you start off, social media may seem foreign, but really it is just another way to communicate with your clients.
Announcing the Launch of Socialware Voices
Last week we made one of the most significant announcements in the company’s history, the launch of Socialware Voices. If you missed the news, Voices is the first measurable social business solution designed specifically for the financial services industry.
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