Posts Tagged ‘Social Media Enablement’
When will we learn? Enterprises are getting social.
Access to social media at work continues to be a hot topic. A recent article – like many others – underscores the challenges and victories that can come from blurring the lines between personal and business. “It’s the dumbest policy in the world to block your employees from going to social media sites,” said Mark [...]
Latest Social Networking Tools: GPS and a Helmet
Explaining business software can often be a challenge. You will typically see descriptions like this: “Our new collaboration cloud is the latest SaaS-based app to enable new levels of engagement, uncovering real-time influencers that gets translated into a listening grid so you can better automate outreach, nurture leads and convert high-value traffic.” While this is [...]
Fans are great, connections are better
79% of the largest fortune 500 firms “use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders”, according to a study done by PR firm Burson-Marsteller. That number is only increasing. As many companies start to embrace social networking a common first step is to create a Facebook “Fan page” (54% [...]
Straight to the point interview on Blogtalkradio
I had the pleasure of talking with Jeff Majka on Blogtalkradio this afternoon. Jeff is the Director of Marketing and Business Development for Strategic Communications Group, a nationally recognized public relations agency that develops and executes integrated PR and business development strategies for technology companies. He also runs Straight To The Point, a podcast focused [...]
Social media policies, regulations and now insurance
It seems there is a new article a day on the increase of social media usage and the need to create corporate policies, train employees on the proper usage and ensure that the brand is not being harmed in the process. Unfortunately, companies are realizing policies are not enough. A report by Deloitte found that [...]



