Socialware Blog

Posts Tagged ‘Social Media ROI’

2012 Predictions for Social Media in Financial Services

2012 Predictions for Social Media in Financial Services

Last week I sat down with Socialware CEO Chad Bockius for our 2012 Predictions webinar, in which we discussed the social media trends he sees emerging in financial services. Now you can listen to the archive of the webinar to hear why Chad thinks that this is the year when social business gets personal, along with his specific predictions for consumers, financial advisors, regulators, and enterprises.

The 80/20 Rule Applies to Social Media Users Too

The 80/20 Rule Applies to Social Media Users Too

Today’s top advisors will not be tomorrow’s top 20%. Social media technologies are a disruptive force that will shift the balance of power much quicker than people expect. If you are starting now, you have an advantage that you might not see again in your lifetime.

Driving ROI with Social Media in a Relationship Business

Driving ROI with Social Media in a Relationship Business

Much of the discussion about the ROI of social media tries to tackle the actual math and articulate some level of expected result. In this post however, we will focus on what drives return on investment for the financial advisor using social media.

Utilize Social Media to Build Lasting Relationships

Utilize Social Media to Build Lasting Relationships

Social Media is a valuable medium to build and grow lasting relationships. As you start off, social media may seem foreign, but really it is just another way to communicate with your clients.

Why LinkedIn should be your new homepage

Why LinkedIn should be your new homepage

LinkedIn recently announced their new social news platform for professionals, called LinkedIn Today. This platform is essentially a daily digest of all the information that your network, your peers or your industry is reading right now.

Socialware secures $3mm in additional funding

Socialware secures $3mm in additional funding

As you’ve probably read 2010 was an exciting year and 2011 is already off to a great start. Today we announced that Socialware has raised an additional $3mm in funding from existing investors, including FLOODGATE, G-51 Capital and Silverton Partners. This funding will allow us to address the increasing demand in this industry, extend our [...]

Executives embrace social. Have you?

Executives embrace social. Have you?

Socialcast recently released a great infographic outlining how executives use social networks. Here is the image itself and a few of the stats I found most interesting.

Can insurance companies ignore social media?

Can insurance companies ignore social media?

Insurance companies are coming on board with social media in a big way, according to the Summer 2010 issue of Forward Focus, written by Deloitte’s director in the Insurance Industry Group.

Study shows link to social and financial advisor success

Study shows link to social and financial advisor success

A July Pershing study helps confirm that more advisors are using social media and – more significantly – use of social media correlates to a growth in business.

Wealthy investors want to be engaged

Wealthy investors want to be engaged

A May 2010 survey by ByAllAccounts found that advisors to wealthy investors aren’t making the most of these relationships – and lack of communication is the real problem. Here are the actions advisors, and firms, can take to help best serve these (and all) clients.