Socialware Blog

Posts Tagged ‘Social Media ROI’

Wealthy investors want to be engaged

Wealthy investors want to be engaged

A May 2010 survey by ByAllAccounts found that advisors to wealthy investors aren’t making the most of these relationships – and lack of communication is the real problem. Here are the actions advisors, and firms, can take to help best serve these (and all) clients.

Social Media Success, Learn from the Experts

Social Media Success, Learn from the Experts

It is going to be a busy week here at Socialware. We have three webinars scheduled and each one promises to offer unique insights and perspectives on the use of social media in financial services. Here is a quick summary of each session and links to sign-up.

Do people actually read LinkedIn Status Updates?

Do people actually read LinkedIn Status Updates?

An interesting experiment was conducted recently by a gentleman named Blair Joss.  With a network of 403 connections on LinkedIn,  Joss posed the question of whether people actually read LinkedIn Status Updates.  Within 3 days, over 350 people had commented on his status update and over 1,700 people said they “liked” his update.  The numbers [...]

6.5 things you may have missed about LinkedIn

6.5 things you may have missed about LinkedIn

The social network we all know and love, LinkedIn, has been busy making improvements lately. They have quietly grown to over 70 million users and it appears that steady slow growth we are used to is accelerating. If you haven’t been following all the news here are 6 things you may have missed, plus a [...]

Twitter beats out Facebook for business

Twitter beats out Facebook for business

In April, the Edison Research and Arbitron released “Twitter Usage In America: 2010,” presenting three years of tracking data from more than 1,700 Americans. The research uncovered some interesting findings about social networks, and about Twitter in particular. Twitter awareness rivals Facebook. Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to [...]

New Survey Published on Advisor’s Use of Social Media

New Survey Published on Advisor’s Use of Social Media

Last week we unveiled the results of our 2010 Advisor Survey – An Examination of Social Media Use by Financial Advisors across North America. As part of this survey we set out to answer the following questions: What percentage of advisors use social media for business purposes? Are firms taking the necessary steps to support [...]

Social banking, a new trend in 2010

Social banking, a new trend in 2010

More and more banks are finding that reaching online-savvy consumers of all ages takes a variety of new strategies – and most of them are online. In Penny Crosman’s recent article in Bank Systems & Technology, “Channel Innovation: Building Online Relationships,” she explores the variety of new consumers – and how they view banks and [...]

Supercharge LinkedIn and Twitter

Supercharge LinkedIn and Twitter

Most financial services professionals agree – they prefer LinkedIn for business use. But what if you’re missing out on something on Twitter? Recently LinkedIn upgraded its Twitter functionality so now it’s easy to find relevant people to “follow” on Twitter, and track their tweets (and yours) all on LinkedIn. This is important for two key [...]

Are you a social networking two-face?

Are you a social networking two-face?

We get this question all the time: “How do I separate personal activity from business activity on Facebook or Twitter?” The bottom line? You don’t. Here’s why. The lines between personal and business are inextricably linked. Who knows if that high school buddy you reconnected with on Facebook might be looking for a financial advisor? [...]

Surprise! Consumers use social networks for financial decisions

Surprise! Consumers use social networks for financial decisions

Spectrem, a financial research firm and consultant, surveyed 500 financial decision-makers in households with $50,000+ in annual income who spend at least two hours a week on the internet. “Two hours” means that this could be anyone from the recent college grad to your grandfather – in short, virtually anyone. The “Social Media and the [...]