Socialware Blog

Posts Tagged ‘Social Media’

Ignoring social networks won’t work

Ignoring social networks won’t work

As all types of businesses evolve on the social web one thing is true, everything has changed. IT is no longer in control, decisions are made on a department-by-department basis. In the world of financial services this can also mean individual advisors are making their own decisions, regardless of corporate policy.

Social Media Success, Learn from the Experts

Social Media Success, Learn from the Experts

It is going to be a busy week here at Socialware. We have three webinars scheduled and each one promises to offer unique insights and perspectives on the use of social media in financial services. Here is a quick summary of each session and links to sign-up.

R.O.F. – Return on (Facebook) Fans

R.O.F. – Return on (Facebook) Fans

A recent study by Syncapse found that a Facebook fan can be worth about $136.38. Though this number can vary widely – all the way from zero to double this amount – the implication is real: there’s value in these Fans. Syncapse came up with the figure by asking 4,000 fans of 20 of the [...]

LIMRA and Socialware Announce Partnership

LIMRA and Socialware Announce Partnership

We are proud to announce our strategic relationship with LIMRA. LIMRA is a 90 year old, worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness.

Do people actually read LinkedIn Status Updates?

Do people actually read LinkedIn Status Updates?

An interesting experiment was conducted recently by a gentleman named Blair Joss.  With a network of 403 connections on LinkedIn,  Joss posed the question of whether people actually read LinkedIn Status Updates.  Within 3 days, over 350 people had commented on his status update and over 1,700 people said they “liked” his update.  The numbers [...]

6.5 things you may have missed about LinkedIn

6.5 things you may have missed about LinkedIn

The social network we all know and love, LinkedIn, has been busy making improvements lately. They have quietly grown to over 70 million users and it appears that steady slow growth we are used to is accelerating. If you haven’t been following all the news here are 6 things you may have missed, plus a [...]

Twitter beats out Facebook for business

Twitter beats out Facebook for business

In April, the Edison Research and Arbitron released “Twitter Usage In America: 2010,” presenting three years of tracking data from more than 1,700 Americans. The research uncovered some interesting findings about social networks, and about Twitter in particular. Twitter awareness rivals Facebook. Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to [...]

New Survey Published on Advisor’s Use of Social Media

New Survey Published on Advisor’s Use of Social Media

Last week we unveiled the results of our 2010 Advisor Survey – An Examination of Social Media Use by Financial Advisors across North America. As part of this survey we set out to answer the following questions: What percentage of advisors use social media for business purposes? Are firms taking the necessary steps to support [...]

Social banking, a new trend in 2010

Social banking, a new trend in 2010

More and more banks are finding that reaching online-savvy consumers of all ages takes a variety of new strategies – and most of them are online. In Penny Crosman’s recent article in Bank Systems & Technology, “Channel Innovation: Building Online Relationships,” she explores the variety of new consumers – and how they view banks and [...]

Find your Financial Advisor on Facebook

Find your Financial Advisor on Facebook

Yet another study of financial professionals – this one by American Century Investments – finds that advisors are using and benefiting from social media for their business. 44% of advisors who use social media for business or business and personal use agree that social media is an emerging trend with significant potential for businesses like [...]