SocialwareSocialware Blog
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Webinar Series: Four Steps to LinkedIn Success
January 31, 2012 07:01 -
Social Media for RIAs in Massachusetts: The Fourth Castle
January 24, 2012 11:01 -
It’s Not Just Social Media: You Want Social CONNECTION
January 20, 2012 12:01 -
How CIOs and Other IT Leaders Can Enable Social Business
January 19, 2012 12:01 -
Financial Professionals Must Work Social Media To See Real Results
January 17, 2012 12:01
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Terrance Blessing:
Great! Very excited to get going. -
Brent Carnduff:
Great article! Very simple and straight forward! -
Adam Cohen:
Tim, thanks again for including me. I think the challenge of teams working arou -
victor gaxiola:
2011 was an eventful year for financial social media, and I anticipate 2012 will -
Timothy E. Walker:
Excellent coverage and advice! It's too bad that a few "bad eggs" make life har
SocialTurns
Posts Tagged ‘Social ROI’
Social Media- More than Technology
More than five years ago when social media was just beginning to take off, companies were starting to ask how it related to their businesses. Early thought leaders included Forrester analysts, Charlene Li (now Altimeter) and Josh Bernoff, and their book, Groundswell. Charlene and Josh often spoke about the need to follow the POST methodology which first considered people, objectives, strategy and then technology. Each component has an important role in effective social media use.
10.5 Reasons to get social now
The last few months has brought a lot of attention to the topic of social media in financial services. While demand has never been greater to deliver social business solutions for this industry, there are still plenty of companies standing on the sidelines.
Financial services marketing leaders discuss social media
We hosted a forum with more than forty of the top marketing leaders in financial services firms from across the country. We met in New York City to discuss the dynamics of using social media for this market.
Social media ≠ Social business
It seems like you can’t go a day without seeing another story on social networks, social media, social marketing…the list goes on and on.
R.O.F. – Return on (Facebook) Fans
A recent study by Syncapse found that a Facebook fan can be worth about $136.38. Though this number can vary widely – all the way from zero to double this amount – the implication is real: there’s value in these Fans. Syncapse came up with the figure by asking 4,000 fans of 20 of the [...]
Do people actually read LinkedIn Status Updates?
An interesting experiment was conducted recently by a gentleman named Blair Joss. With a network of 403 connections on LinkedIn, Joss posed the question of whether people actually read LinkedIn Status Updates. Within 3 days, over 350 people had commented on his status update and over 1,700 people said they “liked” his update. The numbers [...]
Twitter beats out Facebook for business
In April, the Edison Research and Arbitron released “Twitter Usage In America: 2010,” presenting three years of tracking data from more than 1,700 Americans. The research uncovered some interesting findings about social networks, and about Twitter in particular. Twitter awareness rivals Facebook. Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to [...]
Social banking, a new trend in 2010
More and more banks are finding that reaching online-savvy consumers of all ages takes a variety of new strategies – and most of them are online. In Penny Crosman’s recent article in Bank Systems & Technology, “Channel Innovation: Building Online Relationships,” she explores the variety of new consumers – and how they view banks and [...]
When will we learn? Enterprises are getting social.
Access to social media at work continues to be a hot topic. A recent article – like many others – underscores the challenges and victories that can come from blurring the lines between personal and business. “It’s the dumbest policy in the world to block your employees from going to social media sites,” said Mark [...]
Center for Due Diligence Interview
In preparation for the CFDD’s New Age Marketing Advisor Conference I did a short interview which you can hear below. // Some of the topics discussed were: – Implications and questions of FINRA Notice 10-06 for financial advisors. – Whether or not financial advisors will get value out of social networks. – How you should [...]