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Accelerate the creation of your social media policy
September 7, 2010 04:09 -
Connecting to (and recruiting) top talent
August 26, 2010 04:08 -
Announcing the launch of SocialTurns.com
August 16, 2010 20:08 -
Ignoring social networks won’t work
August 11, 2010 18:08 -
Wealthy investors want to be engaged
August 4, 2010 18:08
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Bruce Johnston:
Chad; Great points and couldn't agree more. I had a similar discussion with -
mic adam:
Hi, i am doing a larger study on social media monitoring and linkedin will be on -
Gerri:
I'm trying the same experiment on LinkedIn to see if the results come out in a s -
Chad Bockius:
What we've found is that there are still more questions than answers circulating -
Debbie Nixon:
This is such a timely topic and one so many advisors want. What is your suggesti
SocialTurns
Posts Tagged ‘Social ROI’
R.O.F. – Return on (Facebook) Fans
A recent study by Syncapse found that a Facebook fan can be worth about $136.38. Though this number can vary widely – all the way from zero to double this amount – the implication is real: there’s value in these Fans. Syncapse came up with the figure by asking 4,000 fans of 20 of the [...]
Do people actually read LinkedIn Status Updates?
An interesting experiment was conducted recently by a gentleman named Blair Joss. With a network of 403 connections on LinkedIn, Joss posed the question of whether people actually read LinkedIn Status Updates. Within 3 days, over 350 people had commented on his status update and over 1,700 people said they “liked” his update. The numbers [...]
Twitter beats out Facebook for business
In April, the Edison Research and Arbitron released “Twitter Usage In America: 2010,” presenting three years of tracking data from more than 1,700 Americans. The research uncovered some interesting findings about social networks, and about Twitter in particular. Twitter awareness rivals Facebook. Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to [...]
Social banking, a new trend in 2010
More and more banks are finding that reaching online-savvy consumers of all ages takes a variety of new strategies – and most of them are online. In Penny Crosman’s recent article in Bank Systems & Technology, “Channel Innovation: Building Online Relationships,” she explores the variety of new consumers – and how they view banks and [...]
When will we learn? Enterprises are getting social.
Access to social media at work continues to be a hot topic. A recent article – like many others – underscores the challenges and victories that can come from blurring the lines between personal and business. “It’s the dumbest policy in the world to block your employees from going to social media sites,” said Mark [...]
Center for Due Diligence Interview
In preparation for the CFDD’s New Age Marketing Advisor Conference I did a short interview which you can hear below. // Some of the topics discussed were: – Implications and questions of FINRA Notice 10-06 for financial advisors. – Whether or not financial advisors will get value out of social networks. – How you should [...]
Advisor Spotlight: VitaVie Financial Planning & Social Media
Welcome to the first edition of our Advisor Spotlight. Our goal is to find financial advisors that are successfully using social media to build their business and highlight them here. Ideally we can all learn something from the efforts of these trailblazers as more and more advisors start to take advantage of social media. Kristin [...]
10 reasons you should use social networks for business
A while back The Harvard Business Review posted an article titled The Uber-Connected Organization: A Mandate for 2010. In the article they shared details about companies that are still blocking access to social media sites and those that have started to embrace the value these sites can offer. We’ve already shared some stats around companies [...]
Straight to the point interview on Blogtalkradio
I had the pleasure of talking with Jeff Majka on Blogtalkradio this afternoon. Jeff is the Director of Marketing and Business Development for Strategic Communications Group, a nationally recognized public relations agency that develops and executes integrated PR and business development strategies for technology companies. He also runs Straight To The Point, a podcast focused [...]
3 SEO Strategies for Social Media, the next frontier of search
Guest post by Jeff Watts, CEO of Strongpages, a search engine marketing firm specializing in making customer acquisition campaigns profitable. With the recent deals between search engines and social networks, a frequent question is what impact this has on search engine optimization (SEO) initiatives and on social media in the marketing mix. Because content on [...]