Socialware Blog

Posts Tagged ‘Twitter’

Announcing the launch of SocialTurns.com

Announcing the launch of SocialTurns.com

I am excited to announce the launch of a new community, called SocialTurns.com. The site is designed for financial professionals to discuss social media issues, best practices and news.

Wealthy investors want to be engaged

Wealthy investors want to be engaged

A May 2010 survey by ByAllAccounts found that advisors to wealthy investors aren’t making the most of these relationships – and lack of communication is the real problem. Here are the actions advisors, and firms, can take to help best serve these (and all) clients.

6.5 things you may have missed about LinkedIn

6.5 things you may have missed about LinkedIn

The social network we all know and love, LinkedIn, has been busy making improvements lately. They have quietly grown to over 70 million users and it appears that steady slow growth we are used to is accelerating. If you haven’t been following all the news here are 6 things you may have missed, plus a [...]

Twitter beats out Facebook for business

Twitter beats out Facebook for business

In April, the Edison Research and Arbitron released “Twitter Usage In America: 2010,” presenting three years of tracking data from more than 1,700 Americans. The research uncovered some interesting findings about social networks, and about Twitter in particular. Twitter awareness rivals Facebook. Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to [...]

New Survey Published on Advisor’s Use of Social Media

New Survey Published on Advisor’s Use of Social Media

Last week we unveiled the results of our 2010 Advisor Survey – An Examination of Social Media Use by Financial Advisors across North America. As part of this survey we set out to answer the following questions: What percentage of advisors use social media for business purposes? Are firms taking the necessary steps to support [...]

Social banking, a new trend in 2010

Social banking, a new trend in 2010

More and more banks are finding that reaching online-savvy consumers of all ages takes a variety of new strategies – and most of them are online. In Penny Crosman’s recent article in Bank Systems & Technology, “Channel Innovation: Building Online Relationships,” she explores the variety of new consumers – and how they view banks and [...]

Supercharge LinkedIn and Twitter

Supercharge LinkedIn and Twitter

Most financial services professionals agree – they prefer LinkedIn for business use. But what if you’re missing out on something on Twitter? Recently LinkedIn upgraded its Twitter functionality so now it’s easy to find relevant people to “follow” on Twitter, and track their tweets (and yours) all on LinkedIn. This is important for two key [...]

Find your Financial Advisor on Facebook

Find your Financial Advisor on Facebook

Yet another study of financial professionals – this one by American Century Investments – finds that advisors are using and benefiting from social media for their business. 44% of advisors who use social media for business or business and personal use agree that social media is an emerging trend with significant potential for businesses like [...]

2010 Recruiting Pitch: “Social networks are open for business”

2010 Recruiting Pitch: “Social networks are open for business”

Whether you are trying to recruit a seasoned advisor with a healthy book of business to join your firm or attracting the best and brightest to enter the profession, you have to differentiate yourself from the pack. (See more on Social Recruiting – value of networks and recent statistics). If I’m an advisor with a [...]

Financial professionals get social, regardless of policy

Financial professionals get social, regardless of policy

A recent survey by financial marketing firm LederMark Communications found that most financial services professionals – 85% of those under age 50; 50% of those who are older – are using social media. And many of them – up to 40% — say it’s helping them build their business. Why? LinkedIn and Facebook, the preferred [...]